Last Updated: 06/08/2025
1. Introduction
Simpsons of London (“we”, “our”, “us”) uses cookies and similar tracking technologies to enhance your browsing experience, improve our website, and deliver personalised content and advertising.
This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences when using our website www.simpsonsoflondon.co.uk (the “Site”).
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites recognise your device and store certain information about your preferences or actions.
3. Types of Cookies We Use
a) Strictly Necessary Cookies
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Essential for the operation of our Site
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Enable functions such as shopping cart, checkout, and secure login
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Cannot be switched off in our systems
b) Performance & Analytics Cookies
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Help us understand how visitors use our Site
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Collect anonymous data on page visits, time spent, and error messages
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Used to improve website performance
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Example: Google Analytics (IP anonymisation enabled)
c) Functional Cookies
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Remember your preferences, such as language or location
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Provide enhanced, personalised features
d) Targeting & Advertising Cookies
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Track browsing activity across websites
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Used to deliver adverts more relevant to you
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May be set by advertising networks with our permission
4. Third-Party Cookies
Some cookies are set by third parties we work with, including:
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Google Analytics – for website traffic and behaviour analysis
- Payment providers (e.g., PayPal, Stripe) – for secure checkout
These third parties may use cookies to collect information about your browsing activity across websites.
5. How We Use Cookies
We use cookies to:
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Keep your shopping basket and checkout functioning
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Remember your account login details (if applicable)
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Understand how our Site is used and improve its performance
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Deliver tailored advertising and marketing messages
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Maintain security and prevent fraudulent activity
6. Managing Cookies
You can control cookies in the following ways:
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Cookie Banner: When you first visit our Site, you can accept or reject non-essential cookies via our cookie consent banner.
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Browser Settings: Most browsers allow you to block or delete cookies through their settings.
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Opt-Out Tools: You can opt out of targeted advertising through tools such as:
- Google Ads Settings
- Your Online Choices
Please note: Disabling cookies may affect the functionality of our Site, including your ability to make purchases.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with the updated date shown above.
8. Contact Us
If you have any questions about our use of cookies, please contact:
Simpsons of London
Wyddial Byre, Wyddial, SG9 0EL