Privacy Policy

Last Updated: 06/08/2025

1. Introduction

Simpsons of London (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect the information you provide when you use our website www.simpsonsoflondon.co.uk (the “Site”) and purchase our products.

By using our Site, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect and process the following types of information:

a) Information You Provide Directly

  • Name

  • Billing and delivery address

  • Email address

  • Phone number (optional)

  • Payment details (processed securely via our payment providers – we do not store complete card information)

  • Account login details (if you register)

  • Order history and product preferences

b) Information Collected Automatically

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited and time spent on the Site

  • Cookies and similar tracking technologies (see Section 9 – Cookies)

3. How We Use Your Information

We use your data for:

  • Processing and fulfilling your orders

  • Providing customer service and responding to enquiries

  • Sending order confirmations and delivery updates

  • Managing your account (if registered)

  • Processing payments and preventing fraud

  • Sending marketing communications (if you have opted in)

  • Improving our website, services, and product offerings

  • Complying with legal and regulatory requirements

4. Legal Basis for Processing

We process your data under the following legal bases:

  • Contractual necessity: To fulfil your orders

  • Legitimate interests: To improve our services, prevent fraud, and market to existing customers

  • Consent: For sending marketing emails or using certain cookies

  • Legal obligation: To comply with UK laws, including tax and accounting rules

5. Sharing Your Information

We do NOT sell your data. We may share it with trusted third parties to operate our business, such as:

  • Payment processors (e.g., Stripe, PayPal)

  • Delivery and courier companies (e.g., Royal Mail, DPD)

  • IT and website hosting providers

  • Marketing platforms (if opted in to newsletters)

  • Legal or regulatory bodies, if required by law

All third parties are required to protect your data and only process it following our instructions.

6. Data Retention

We keep your data only for as long as necessary for the purposes for which it was collected, including for legal, accounting, or reporting obligations. For example:

  • Order records: kept for 6 years for tax purposes

  • Marketing data: retained until you unsubscribe or request deletion

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Request correction of inaccurate data

  • Request deletion of your data (“right to be forgotten”)

  • Restrict or object to the processing of your data

  • Request a copy of your data in a portable format

  • Withdraw consent for marketing communications at any time

To exercise your rights, contact us at:
info@simpsonsoflondon.co.uk

8. Security of Your Data

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. All payment information is encrypted and processed securely via PCI-compliant payment gateways.

9. Cookies

Our Site uses cookies to improve your browsing experience, analyse traffic, and personalise content. You can control or disable cookies through your browser settings. For more details, see our Cookie Policy.

10. Marketing Communications

We will only send you marketing emails if you have given your consent. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date shown at the top.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Simpsons of London
Wyddial Byre, Wyddial, SG9 0EL